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Tue 20 Jan 2026 • 12:00

Meghan Markle insider reveals how her As Ever brand is really doing with 5-word verdict

Meghan Markle insider reveals how her As Ever brand is really doing with 5-word verdict

Meghan Markle's lifestyle brand, As Ever, is preparing for a busy holiday season, according to sources close to its operations. Recent insights suggest that the performance of the brand is under scrutiny as it approaches this critical retail period. The evaluation of As Ever's success comes amidst widespread speculation regarding its market impact and consumer reception.

Reports indicate that insiders have provided a straightforward assessment, clarifying that the brand's current standing may not be as triumphant as its founder may hope. This comes at a time when competition in the lifestyle segment is fierce, and consumer preferences continue to shift. The outlook for As Ever during this holiday season is particularly significant as it strives to establish a stronger foothold in a saturated marketplace.

A five-word verdict has emerged from these inside sources, capturing the essence of the brand's trajectory as it heads into a crucial selling period. This revelation raises questions about the broader implications for Markle’s ventures beyond her royal connections and celebrity status.