Roku Devices Get Major Free TV Upgrade with New Channel Additions
# Every Roku Device Receives Major Free TV Upgrade Today
## Enhanced content available for all users
Roku devices are set to experience a significant upgrade today, providing users with new viewing options without any additional costs. This upgrade includes the addition of several popular channels, enriching the entertainment experience for Roku customers across the UK.
The upgrade comes at a time when streaming options are crucial for viewers, offering a competitive range of content that caters to diverse preferences. Among the newly included channels are several well-known ITV Studios offerings, enhancing an already extensive library.
Tom Price, Director of Content Distribution for Europe and Australia at Roku, expressed excitement about the enhancements, stating, "We're delighted to bring these well-loved ITV Studios channels to Roku in the UK." This development underscores Roku's commitment to delivering valuable content to its users.
This upgrade aims to keep Roku devices relevant and competitive in the ever-expanding streaming market. By continually adding appreciated content, Roku positions itself as a leader among streaming platforms and maintains its appeal to a variety of audiences.