Virgin Media offers customers an all-new way to watch TV for free
# Virgin Media Launches Free TV Viewing Options for Subscribers
## New Channels and On-Demand Access Enhance Viewer Experience
Virgin Media has unveiled an exciting new offering for its subscribers, providing the opportunity to watch an expanded selection of channels at no additional cost. This initiative, designed to enhance the viewing experience, includes three different methods for customers to tune in to popular content whenever they choose.
The launch includes access to a variety of linear Free Ad-supported Streaming Television (FAST) channels, now available on-demand. This move enables Virgin Media customers to watch their favourite programmes at their convenience.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, stated, "We're making unmissable content even easier to enjoy by making linear FAST channel content available on-demand so Virgin TV customers can tune in at any time and at no extra cost." This development marks a significant enhancement in the way content is delivered to viewers, aligning with the modern preferences for flexible viewing.
The new features are a part of Virgin Media's ongoing strategy to innovate and stay competitive in the fast-evolving television landscape. The added channels and on-demand functionality not only elevate the entertainment offering for existing subscribers but also aim to attract potential new customers who seek greater flexibility in their TV viewing habits.