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Mon 22 Dec 2025 • 08:56

UK Supermarkets Import European Turkeys Amid Domestic Bird Flu Shortage

UK Supermarkets Import European Turkeys Amid Domestic Bird Flu Shortage

# UK Supermarkets Turn to European Turkeys for Christmas as Bird Flu Affects Domestic Supply

Amid a surge in bird flu cases, UK supermarkets are opting to import turkeys from Europe for the upcoming Christmas season. This decision comes as local supplies dwindle significantly due to the impact of the avian influenza outbreak.

The British poultry industry has faced substantial challenges this year, leading to a shortage of homegrown turkeys. As a direct response, major supermarket chains are sourcing their turkey supplies from across the continent to meet consumer demands. Reports indicate that stores such as Sainsbury's, Tesco, and Aldi will feature imported birds prominently on their shelves this festive period.

Customers specifically seeking British turkeys are advised to examine the product labels carefully to ensure they are getting homegrown options. With the escalating cases of bird flu, the market has adjusted, and European imports are expected to fill the gap left by domestic supply failures.

The UK’s Department for Environment, Food & Rural Affairs (DEFRA) has been monitoring the situation closely and providing guidelines to farmers and consumers alike. The bird flu crisis marks one of the most severe challenges for the local poultry sector in recent memory, prompting the unprecedented need for imported products to safeguard holiday festivities.

"Shoppers should check labels carefully to guarantee they obtain British products," a spokesperson said. This guidance serves as a reminder for consumers to be vigilant about their purchases during this turbulent period in the poultry market.