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Mon 19 Jan 2026 • 12:22

UK men spend £2 billion on social media wellness trends despite warnings

UK men spend £2 billion on social media wellness trends despite warnings

# UK Men Spend £2 Billion on Social Media Wellness Trends Despite Health Warnings

## A substantial portion of British men are heavily influenced by social media trends, leading to significant spending on wellness products.

A recent analysis conducted by the healthcare firm Voy has unveiled that British men aged 35 and over are collectively spending more than £2 billion annually on wellness products and services propelled by social media influence. Despite this staggering expenditure, experts have expressed caution about the validity of many of these wellness trends, suggesting that they remain largely unproven.

The study highlights a concerning trend: nearly half of men in this demographic have experimented with wellness strategies after discovering them on social media platforms. "It's particularly striking to see that almost half of UK men above 35 have tried wellness trends after seeing them on social media, showcasing just how powerful these platforms are at shaping choices, even when the results aren't guaranteed," remarked Dr. Foster.

This surge in spending reflects a growing societal focus on personal wellness, yet raises questions regarding the reliability of such trends. Many consumers are drawn to various products marketed as health-enhancing, often without clear scientific backing. The implications are significant, as it places financial strain on individuals while potentially compromising their health.

Experts urge caution, advising consumers to critically assess the remedies and products they pursue, emphasizing the need for informed choices based on sound evidence rather than social media hype. The ongoing debate around these trends is likely to continue as public interest remains high, posing challenges for regulators and health professionals alike.