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Tue 28 Apr 2026 • 14:12

Supermarket Wines Below £20 Can Be Considered Fine, Investment Expert Says

Supermarket Wines Below £20 Can Be Considered Fine, Investment Expert Says

# Three Supermarket Wines Under £20 Could Be Considered Fine, Says Investor

David Jackson, founder of the fine wine marketplace Squelch, has claimed that certain supermarket wines priced below £20 could be regarded as fine wines. This statement challenges the conventional belief that fine wines must come with high price tags. Jackson's insights draw attention to the idea that quality in wine isn't solely determined by its cost.

According to Jackson, “It's a myth that the cost of a bottle of wine will determine whether it's fine.” He emphasizes that judging wine quality based merely on price is misleading. He explains that the hallmark of fine wines typically lies in their ability to improve over time. “Wines that are considered fine will almost always have the ability to get even better with age, which goes back to the wine's underlying balance, or structure. A wine that isn't fine will usually start getting worse after a certain length of time.”

This perspective opens up opportunities for wine enthusiasts to explore more affordable options without compromising on quality. As consumers become increasingly interested in value, Jackson's assertions provide encouraging news for those looking to expand their palates without emptying their wallets.

Jackson's views highlight the growing trend in the wine industry, where quality and value are becoming more intertwined, making quality wines accessible to a broader audience.

This report is for informational purposes only and is not financial advice.