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Sun 22 Feb 2026 • 15:34

SportFi to Launch On-Chain Markets for Match-Day Betting Experiences

SportFi to Launch On-Chain Markets for Match-Day Betting Experiences

# SportFi’s Next Move: On-Chain Markets Revolving Around Match-Day Results

SportFi is planning to evolve its offerings by creating on-chain markets that are directly tied to match-day outcomes, a significant leap from its previous focus on fan tokens. This strategic pivot aims to enhance the overall engagement of fans by leveraging blockchain technology to deliver innovative betting experiences. The initiative is designed for a diverse array of outcomes on match days, potentially transforming how fans interact with their favorite sports teams.

In the coming months, SportFi intends to introduce markets that allow fans to wager on match results in real time. This change highlights a growing trend where sports entertainment increasingly intersects with blockchain solutions. By enabling fans to engage more dynamically with the games they love, SportFi will be at the forefront of a new generation of fan interaction.

Chiliz CEO Alexandre Dreyfus provided insight into this next phase, stating, "Our journey is about trying to become like a sentiment marketplace above these tokens and making them available everywhere so developers can create tools where we can indeed play with these tokens as a sentiment game." This vision reflects a comprehensive strategy to make sports engagement more immersive and interactive for fans at various levels.

Dreyfus emphasized that the goal is not just to enhance fan tokens but also to gamify the overall experience further. "We are investing in making our fan tokens more gamified. So, maybe I'm betting on Polymarket that Barcelona is going to beat Paris Saint-Germain, but then maybe I'm going to hedge that by buying the fan token of Barca," he explained. Such integrations could redefine how fans speculate on match outcomes while offering additional avenues for participation.

As these developments unfold, the potential impact on the sports betting landscape emphasizes the need to stay ahead of trends. SportFi’s commitment to innovation may set new standards in fan engagement, reinforcing the connection between supporters and their teams while harnessing the capabilities of blockchain technology effectively.

This report is for informational purposes only and is not financial advice.