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Thu 16 Apr 2026 • 21:32

Marriott Executive Emphasises Importance of Simple, Family-Centric Holidays

Marriott Executive Emphasises Importance of Simple, Family-Centric Holidays

Andrew Watson, Chief Commercial Officer for EMEA at Marriott International, highlights that children prefer uncomplicated holidays. "Kids told us they don't want complicated itineraries, they want freedom, fun and quality time spent with their families," he said.

To help families enjoy a more enjoyable travel experience, some essential strategies are recommended. Focusing on shared memories rather than stressful schedules can turn a holiday into a valuable bonding opportunity.

Key insights suggest planning activities that fit the interests of every family member, ensuring everyone is included. In addition, selecting destinations that offer a range of options—such as cultural experiences, outdoor adventures, and relaxation spots—can cater to various tastes.

It’s also beneficial to involve children in the decision-making process. This not only creates excitement but also allows them to explore their preferences, leading to a more engaging experience for the whole family.

Lastly, securing accommodations that provide family-friendly amenities encourages enjoyment and ease. These include spacious rooms, access to recreational facilities, and dining options tailored for all ages.

By embracing these simple yet effective tips, families can transform their holiday experience into lasting memories filled with joy and connection.