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Sat 17 Jan 2026 • 14:27

Reform UK eyes 1 key group of voters who could clinch election win

Reform UK eyes 1 key group of voters who could clinch election win

**Link: [Express](https://www.express.co.uk/news/politics/2131890/reform-uk-voters-election)**

Reform UK has identified a pivotal demographic of voters that could secure their success in the upcoming election. While Nigel Farage's party has earned acceptance among a segment of the electorate, there remains a distrustful group that has yet to align with their messaging. Reform UK recognizes that addressing the concerns and issues of this group is essential for winning their support and solidifying a strong electoral base.

The party seeks to connect with voters who feel overlooked by traditional political parties. Many of these individuals prioritize concerns over immigration and law and order, which Reform UK plans to capitalize on. By presenting clear and assertive policies that resonate with these voters, they aim to transform skepticism into strong backing.

Moreover, the party is keenly aware of the importance of clarity in communication. It will focus on presenting its vision in a way that decisively differentiates itself from competitors, particularly concerning Brexit and its implications on national sovereignty. Engaging with this segment of the electorate transparently will be vital to ensuring they feel heard and valued.