Popular fast food chain in UK axing £25 scheme as 'loyal supporters' receive message
Fast food chain Leon has declared it will terminate its Roaster Rewards subscription service, which costs £25, effective January 2026. This announcement has come as a surprise to its loyal customer base, who have appreciated the benefits the program offered.
The Roaster Rewards initiative allowed subscribers to enjoy exclusive perks, fostering a sense of community among frequent visitors. However, as Leon transitions away from this model, many subscribers are expressing their discontent and disappointment. Customers had come to rely on the subscription for benefits such as discounts and rewards for their regular purchases.
The decision to discontinue the subscription service reflects broader trends within the fast food industry, as companies adapt to evolving consumer preferences. This move raises questions about the future direction of customer loyalty programs, particularly in a competitive market.
Leon has yet to provide detailed information on the reasoning behind this decision or what, if any, alternatives may be available in the future for loyal customers. Meanwhile, loyal supporters of the brand will need to explore other reward opportunities, as the company phases out this popular scheme.