Asus Halts Smartphone Production, Shifts Focus to Commercial Technology
# Popular Android Brand Ceases Smartphone Production in Unforeseen Decision
## Asus announces a significant pivot away from smartphones
Asus, a well-known name in the Android smartphone market, has announced that it will no longer produce new mobile phone models. This surprising decision, confirmed by Chairman Jonney Shih, marks a decisive shift in the company’s focus towards different technology sectors. Asus will redirect its resources, particularly its research and development (R&D) efforts, to commercial PCs and related fields.
The company's spokesperson stated, "Asus will no longer add new mobile phone models in the future," indicating a total halt in smartphone development. However, Asus has assured current users that it “will continue to take care of the brand's mobile phone users,” underlining a commitment to service and support even as the smartphone range is retired.
This strategic change comes as Asus aims to make a substantial push into areas aligned with the Fourth Industrial Revolution. Shih's announcement emphasizes the company’s desire to realign itself with the growing demands of commercial technology, marking a significant shift from its previous focus on consumer smartphones.
With this pivot, Asus joins a small but notable list of technology brands reevaluating their positions in the rapidly evolving tech landscape. Though challenging, the decision reflects a broader trend among manufacturers seeking to adapt to shifting market dynamics.