O2 issues urgent message alert this week and ignoring it will be costly
# O2 Issues Urgent Warning to Customers About Scams
## Consumers Advised to Stay Vigilant Amid Rising Scam Texts
This week, O2 has sent out an urgent warning to its customers regarding an increase in scam text messages. The mobile network provider emphasizes that consumers must be cautious, as scammers are targeting individuals during peak shopping periods, particularly with Black Friday approaching.
O2's announcement comes on the heels of increasing reports of fraudulent texts designed to deceive recipients into providing personal or financial information. The company highlights that with bargain hunters looking to spend billions this weekend, many people may forget what they ordered, making these scam messages far more convincing.
The telecom giant stated, "With deal-hunters expected to spend billions over the Black Friday weekend, a quarter (25%) of Brits admit to often forgetting what they've bought and only remembering when it arrives at their door. This can make delivery scam texts more believable - something scammers are planning to exploit."
O2 encourages its customers to remain vigilant and to verify the authenticity of any unexpected messages or notifications about deliveries. The firm advises that legitimate communications will come directly from verified company contacts.
As the shopping frenzy intensifies, O2 is not the only organisation warning about these deceptive practices. Public safety experts are urging consumers to exercise caution with any unsolicited texts that request sensitive information.
In light of this warning, O2 is appealing to its customer base to remain on high alert and to report any suspicious messages to the authorities.