Britain’s News logo Britain’s News
Wed 15 Jul 2026 • 10:26
WorldSIM eSIM product graphic

Travel eSIM

Stay connected abroad with instant global eSIM plans

Almost Half of Britons Embrace 'Chief Vacation Officer' Role for Group Trips

Almost Half of Britons Embrace 'Chief Vacation Officer' Role for Group Trips

# Almost Half of Brits Take on 'Chief Vacation Officer' Role in Group Getaways

## Vicky Pattison Highlights Growing Trend Among Friends

A recent trend reveals that nearly 50% of Britons now identify as the 'Chief Vacation Officer' when planning group vacations. This role, often assumed by one member of the friend group, has become essential to organizing trips, ensuring that everyone enjoys a memorable experience.

Vicky Pattison, a well-known television personality, shared her enthusiasm for this trend, claiming she has embraced the role within her circle. The position typically involves coordinating travel arrangements, suggesting activities, and managing group dynamics for a smooth journey.

Research indicates that having a designated planner can make vacations less stressful and more enjoyable. This arrangement allows for streamlined decision-making, ultimately leading to more satisfaction among participants.

Experts suggest that the 'Chief Vacation Officer' notion reflects broader changes in how people approach travel. With the rise of social media and travel apps, individuals are now more equipped to take charge of planning. This shift not only enhances the travel experience but also strengthens bonds among friends.

As this trend continues to grow, the role of the 'Chief Vacation Officer' is expected to become more common in future group trips, further solidifying its place in modern vacation planning.

Holiday Extras affiliate programme

Travel add-ons

Airport parking, hotels, lounges, and transfers for UK travellers