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Sat 17 Jan 2026 • 14:01

Nationwide Introduces Criteria for £175 Cash Incentive for Account Switchers

Nationwide Introduces Criteria for £175 Cash Incentive for Account Switchers

# Nationwide Reveals Eligibility Criteria for Free £175 Incentive

Nationwide Building Society has announced the criteria for members eligible to receive a cash incentive of £175. This offer is open to account holders who meet specific conditions, primarily focusing on those willing to switch their account to Nationwide.

To qualify for this payment, participants must ensure that their account remains open at the time Nationwide processes the payment. Those converting to a joint account will receive only a single payment of £175. This incentive will appear on bank statements under the description "Switching Offer," according to the building society.

Furthermore, Nationwide has streamlined the switching process by automatically transferring all payment arrangements from the individual's previous bank or building society. This includes Direct Debits and standing orders, allowing customers to transition seamlessly without needing to take further action. "We'll request all your payment arrangements from your old building society or bank, including your Direct Debits and standing orders, to switch to your new account. You don't need to do anything," stated Nationwide.

With millions of members nationwide, this initiative aims to encourage more individuals to take advantage of the services provided by Nationwide. The offer aligns with the society's commitment to enhancing customer experience through seamless banking solutions.

This report is for informational purposes only and is not financial advice.