Meghan Markle's Lifestyle Brand As Ever Faces Backlash Over Disappointing Sales
# Meghan Markle Criticised by US Celebrity After As Ever Setback: 'She Has No Clue'
Meghan Markle's lifestyle brand, As Ever, has recently come under intense scrutiny following disappointing sales figures. The brand, which aims to offer products inspired by Markle's passion for cooking and entertaining, is facing a backlash after reports indicated that the initial launch did not meet expectations.
Reports indicate that As Ever's sales numbers have shocked many, evoking surprise at the lack of success in what was seen as a promising venture. “The numbers are just jaw-dropping,” highlighted one critic discussing the situation, pointing to the challenges faced by the brand since its inception.
Markle pitched As Ever as a reflection of her life and interests, stating it draws inspiration "from her long-lasting love of cooking, entertaining, and hostessing with ease," according to the brand's website. Despite the initial optimism surrounding the project, the current performance raises questions about market reception.
The criticism from several commentators, including notable figures in the entertainment industry, underscores the perceived disconnect between Markle's vision and consumer expectations. As Ever's struggles serve as a stark reminder of the difficulties involved in launching lifestyle brands, especially for high-profile figures without sufficient market insight.