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Fri 16 Jan 2026 • 23:23

Major supermarket's 'evergreen tree' name change sparks the fury of Christmas shoppers

Major supermarket's 'evergreen tree' name change sparks the fury of Christmas shoppers

## Major Supermarket's 'Evergreen Tree' Name Change Sparks Fury Among Christmas Shoppers

### Tesco's decision to rebrand Christmas trees has ignited strong reactions from festive shoppers.

Tesco has stirred controversy by renaming its traditional Christmas trees as "evergreen trees." This decision, unveiled earlier this week, has provoked a backlash from shoppers who feel the change undermines the essence of Christmas. The retailer's new branding has led to heated discussions on social media, with many critics arguing that the move is an unnecessary attempt to dilute festive traditions.

The use of "evergreen trees" was prominently displayed in various Tesco stores across the UK, creating confusion among customers expecting the customary seasonal décor. Many shoppers have expressed their disappointment, asserting that the term "Christmas tree" is an integral part of the holiday celebration. Some have taken to platforms like Twitter to voice their frustrations, asserting that long-standing traditions should not be altered for the sake of political correctness.

In response to the backlash, Tesco released a statement reaffirming its commitment to offering festive products. "We are at Tesco and have a range of real and artificial Christmas trees in store as part of a wide selection of Christmas products to help our customers celebrate Christmas this year," the supermarket emphasized.

This rebranding move occurs against a backdrop of increasing scrutiny on retailers regarding their holiday marketing strategies. As companies strive to be more inclusive, many consumers are questioning whether these changes reflect genuine values or are merely a tactic to attract a broader customer base. The discussion around Tesco's renaming initiative underscores the importance of tradition in the contemporary landscape of retail, particularly during the festive season.