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Tue 16 Jun 2026 • 19:04
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Royal Ascot Attendees Shocked by High Prices for Refreshments

Royal Ascot Attendees Shocked by High Prices for Refreshments

Attending Royal Ascot recently, I anticipated inflated prices for refreshments. However, the actual cost for a jug of Pimm's left me astounded. The famous horse racing event is renowned not just for its races but also for its exorbitant prices, particularly when it comes to drinks.

At this year’s event, the price of a jug of Pimm's was charged at an astonishing rate. This steep cost has become part and parcel of the Royal Ascot experience, frustrating many attendees who come to enjoy the racing and the social atmosphere.

A bookmaker remarked, "Usually a horse winning at 50-1 is not too bad as nobody backs it but I think because of the name, quite a few people did so we lost a bit on that one." His comment highlights the unpredictability of betting at such prestigious events, where high stakes can lead to significant losses.

The financial strain felt by visitors is further exacerbated by the price of food and other beverages, causing many to reevaluate their spending during this annual extravaganza.